Project Description

Ask anyone in Cincinnati! With nine locations, this venerable deli chain is a beloved local institution. Founded in 1901, Izzy’s is famous for its Reuben sandwich and other corned beef creations. We put the Reuben sandwich front and center, and highlighted other profitable offerings as well: burgers posted a six-fold increase in sales in the first six months, and tuna salad sandwiches doubled in sales. Using pictures and placement, the new menu steers customers to higher profit items and signature features, creating higher sales numbers than when the menu was printed on one broadsheet. That’s a winning tradition.

What we did:

  • Menus
  • Breakfast Menus
  • Menu Boards
  • Drive-Thru Menu Panels
  • To-Go Menus

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